Digital Marketing & Branding

BUSINESS BRANDING - RESONATE WITH YOUR CUSTOMERS 

BUILD YOUR BRAND

What is Branding? 

There have been  many definitions to what exactly a "brand" is. To put it simply, a brand in the world of marketing is a name, design or feature that sets your company's services and products apart from your competitors, resonating and creating a memorable experience with your customers. Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of your business and is directly connected to consumer needs, emotions, and competitive environments. When aligned around what makes your brand unique, we build a marketing strategy around it and allow your brand to reach its full potential. Talking about your brand, how you define it, what it means, and the impact it has can do great things for your business.

Branding is no longer limited only to logos and colours. It’s about your voice, your imagery and even your targeted audience. Because it’s more qualitative (meaning more observed and descriptive), it can make measuring its success a little tricky. But as you start on improving your branding on social media, you can see the impacts by paying close attention to engagement, mentions and share of voice. You can also use techniques like regular surveys of your audience to understand their level of brand recognition, learn what audiences you’re effectively reaching and find out if how they see your brand is what you’re aiming for. Branding is not an overnight success - it takes steady, ongoing attention - but the rewards are immeasurable for your business once you have reached the client base that you are seeking, earning their loyalty and patronage.

Digital Marketing | Campaign Branding Strategies Logos Social Media

We work at building and evolving your company's branding strategy while encompassing specific, long-term goals -- combining the overall components of your company's character and making it resonate with your customers.



A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environment. You need to determine WHY you rise each day and head to work - what is it that makes the intangible tangible to your customers. Your branding strategy is what serves as the difference between you and your competitors. It is the showcase of who your company is and what it stands for; in other words, we help you DEFINE your company's purpose.


A brand is how you make your customers FEEL - built by taking a consistent approach across every interaction they have with your brand. Social media, television, print ads, website, or any place where your business will be recognized, needs to have that immediate connection when potential clients see it for the first time. It has to resonate and click with them and be the reason they love your company once they are introduced to your brand. 


The professional and dedicated digital online  marketing team at Active Technologies take the time to identify what will make your business pop. Your goals, ideals and values are all consolidated into a powerhouse that resonates across all marketing platforms, and we are consistently and steadily there with you on your journey.







Let Active Technologies strategize your business roadmap to success with the best digital online marketing tools available. Don't wait another day to hit the virtual highway!

Let's Start Today!

Take a look at just some of the businesses that benefit from digital marketing and top ranking websites with SEO:

  • Restaurants / Online Delivery
  • Medical Clinics
  • Dentists
  • Law Firms
  • Furniture Stores
  • Construction
  • Plumbers
  • Home Renovations
  • Real Estate
  • Home Rentals
  • RV & Boat Rentals
  • Vacation Rentals
  • Hotels
  • Counselling Services
  • Electricians
  • Non-Profits
  • Educators/Tutoring
  • Finance
  • Accountants
  • Personal Trainers
  • Carpenters

Don't let one more day pass by -- start your online journey now

Share by: